The Marketing Process: How we do it. (Back to Introduction)
Stage 1 - Goal Setting
The objective of this stage is two fold:
- to give us a clear understanding of what the objectives of your business are;
- to help you understand what you wish to achieve through search engine marketing, be it raising brand awareness or targeting specific market sectors.
In particular, we will discuss your target markets both existing and potential. We will also take an initial look at the technology set-up of your website if you already have one. We will identify any major elements that are not “search engine friendly”.
By the end of this process we will be able to give you a final quote.
Next: Stage 2 - Keyword Analysis
Previous: Introduction
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