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The Marketing Process: How we do it.
Our success with traffic generation is the result of a research-based
strategy. We progress each project through a 6 stage process as
shown opposite. Most companies that claim to “do search engines”
start at the “Page-by-Page Optimisation” stage or more frequently at
the “Submission” stage. By the time your site reaches this stage, we
will have already invested anything up to a month’s worth of effort in
solid preparation. This means that once we start the submission
stage, there will be few surprises and where there are, we will be
able to react to them quickly and effectively.
Our strategy is based on giving search engine users what they are looking for i.e quality information and content that is relevant to their search. This results in sustained levels of traffic over the long-term. We do not get involved with unethical tactics that at best wind up search engine users. At worst they can cause your site to be black listed and therefore banned from the search engines.
Next: Stage 1 - Goal Setting
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