Search Engine Optimisation Tips (Back to Introduction)

Tip 9. Invest in pay-per-click search engines

A pay-per-click (PPC) search engine is a search engine that returns results on the basis of who bids the most. For example you could bid for the term "Rental Car". The amount you bid will determine whether you will be No. 1 or somewhere lower. Each time a user clicks onto your site, you get charged whatever you bid.

We often hear concerns from people who haven't yet tried pay-per-click advertising about not being able to control the amount you spend. In fact it is quite the opposite, we would challenge you to find a form of advertising that gives you greater control.

Done right, PPC advertising will be one of the best investments you ever make and we would recommend it to almost any commercial site.